Pepsi x Amr Diab

Amr Diab Limited-Edition Cans – PepsiCo As part of the core design team from concept to production, I helped turn limited imagery of Amr Diab into a creative asset. We emphasized his iconic silhouette and musical motifs to craft visually striking cans that reflected his legacy and stood out on shelf. Campaign Impact The campaign’s ad, featuring a medley of Diab’s hits, became the #1 trending video on YouTube with 413M impressions and 78M views—showcasing the power of bold design paired with strategic marketing. Honorable Mentions MarCom Awards 2021 – Recognized for design excellence and sales impact New York Design Awards 2021 – Celebrated for cultural relevance and creativity