CLAYGROUND
Client
Clayground
Deliverables
Identity Design | Branding Identity | Creative Direction
Clayground is a disruptive force in the NFT and gaming industry, designed to create a ripple effect with its innovative approach. As part of the branding team, I worked on developing a cohesive visual identity that reflects the brand’s energy, creativity, and modular nature. The goal was to bring structure to creative madness, ensuring a consistent yet flexible design system that could evolve across digital and real-world applications.
The logo unit encapsulates the essence of Clayground—bold, dynamic, and full of movement—using a ripple effect around the wordmark to symbolize the impact Clayground aims to make. The color palette, led by a vibrant Clay Orange, builds strong brand recognition, while secondary and tertiary hues add flexibility for various touchpoints. The noise texture further amplifies the brand’s edginess, serving as a key element in backgrounds, typography, and logo variations. Bringing together the bold past and tech-driven future, the typography system—Sharp Grotesk and Space Mono—creates a unique and engaging look that seamlessly fits both digital environments and real-world branding (merchandise, stickers, and beyond). Through this identity, we ensured Clayground’s visual language is structured yet free-flowing, making an impact in the gaming and NFT space while maintaining a distinct and memorable presence. Creative Direction and Design : Manpreet Matharu & Samya Ghosh
