SOCIAL IMPACT ARCHIVES
Client
Purpose
Deliverables
Graphic Design | Creative Strategy | Art Direction
I have had the opportunity to work on a diverse range of social impact campaigns, each tackling critical issues through creative storytelling, visual strategies, and cross-team collaboration. As a Creative Lead, I worked closely with strategists, designers, and on-ground teams to craft compelling narratives and innovative design solutions that drive awareness, engagement, and action.
From environmental conservation to community empowerment, each campaign was rooted in research-driven insights and human-centered design. Some key projects include: New Catch in Town – A groundbreaking initiative in collaboration with the Koli fishing community to address marine pollution in Mumbai’s creeks. Through an innovative net installation, the project successfully collected 500kg of waste in just three days, highlighting the urgent need for sustainable waste management. Features https://timesofindia.indiatimes.com/city/nagpur/unique-innovation-by-kolis-nets-500kg-garbage-in-3-days-from-versova-creek/articleshow/93545219.cms https://thecsrjournal.in/new-catch-town-innovative-installation-mumbai-creeks-waste-management/ https://ministryofmumbaismagic.com/new-catch-in-town/ Each of these projects involved managing cross-functional teams, aligning creative execution with advocacy goals, and developing visual strategies that not only informed but inspired communities to take action. Through thoughtful design, motion graphics, digital storytelling, and impactful branding, these campaigns have contributed to larger conversations on sustainability, inclusivity, and social justice.
